And these days, there are more outlets for getting the word out, specifically in the world of online marketing.
From ad placement to search engine marketing to mobile advertising to SM promotion - more and more options are out there to help push your business off the ground.
Advertising is a huge part of online marketing, and it's made bigger with the help of social media.
Facebook, Twitter, LinkedIn, blogs - you name it and it's basically another way for you to get the word out about what you're offering.
If you go back to the basis of marketing, it's really all about getting people to be aware that your services exist and telling them about what you can give them that other businesses can't.
You're open to a much bigger audience than just having a good website that people might stumble upon if they're searching for what you offer.
Millions upon millions of people are signed up to at least one social media platform, giving you the possibility of reaching out to a larger audience than even making sure that your website pops up within the first five results pages of a search engine.
By constantly creating articles or blogs about your service and publishing them on social media, word goes out to more people faster, thereby channeling more traffic to your website.
You can start off with an article about your company and what you offer.
Then write another article about what makes you better than other companies that offer the same service, another article on what customers can expect from you in the future and anything else related to your business.
Even if certain people don't follow your updates, as long as someone else "shares" or "re-tweets" your updates, it's getting out there.
It's just like the old school word-of-mouth advertising and marketing, except people are being given direct links with complete information on what your business can do for them.
For those who think that social media can take professionalism out of a serious business, it's up to you to not let that happen.
If you plan to use social media to respond to customer inquiries and complaints, do it with the business etiquette that you want your company to be known for.
Respond in a respectful and timely manner.
Another advantage is that communicating via social media is quick and it also breaks through distance barriers, allowing your company to reach anyone in the world.
Social media has helped revolutionize how people gather their information and how people conduct business.
World news breaks on Twitter before it reaches TV.
Facebook has become home to some online sellers and advertisers.
Whether know how to go about online marketing, social media is a great place to start.