When you use them, you have a good chance of increasing the number of visitors to the facility.
This also helps provide a better shot at decent profit, too.
As with everything in our new digital millennium, get a website going, if you haven't started one even before opening for business.
And once it's up, have it checked for issues like bad grammar, poor spelling and confusing information.
Mechanically, have a specialist go over it to make sure it's not redirecting traffic elsewhere and that its host server isn't taking forever to let people into the site.
Once you've taken care of those things, work at optimizing it for maximum search engine and Internet user visibility.
This means doing things to the site to make it easier for engines to find it when a query about "fitness facilities," for example is entered into an engine's search fields.
This activity is known as SEO (search engine optimization) and it's a vital part of ensuring your site is the best it can be.
If you're unsure of how to do it, get somebody who isn't and tell them what needs to be done.
Another way to raise interest in the gym, once a good site is positioned and running, is to have fitness or training articles written.
It actually doesn't cost much, to be honest.
Once they're done, arrange to have them submitted to what are called Internet ariticle directories.
Study on how this activity is accomplished, or have someone do it for you, the same as with SEO actions.
These articles will serve to heighten interest, because many readers out there looking for info on gyms, or fitness -- to use just a couple search terms -- will find them in the directories, read them, and maybe even visit the gym's website.
The point to all these things is to get people to visit the real gym, so keep that in mind.
You can also arrange for banner advertising or contextual ads to be put out on the Internet.
They're ads at other related sites, for the most part.
Context ads can be found at Google's AdSense program, to name one entity that promotes them.
In this case, they'd tend to land at fitness or gym websites and blog pages, for the most part.
They're actually less-expensive than traditional ads taken out in a newspaper or in magazines.
And begin gathering email addresses for salesletter or interest-raising Web campaigns.
You can also purchase large email lists from list sellers, too.
Send these people something of value, like a free weight training program.
Everybody likes free stuff, and at least a few of these folks might end up visiting your real facility or go over to your website for more info.
Don't forget to use the classic types of advertising and marketing, including flyers and coupons.
Almost all these activities fall under word-of-mouth, and they're as effective as large-scale Interent advertising can be.
Try to spread your flyers around as much as possible.
Sporting events or health fairs are a good place to distribute them.
And coupons put in those coupon packs that are mailed to homes can also be a good ad tool.
Never underestimate the value of a well-designed brochure, for that matter.
It should speak to the fitness issues of importance to its desired audience, for the most part, and have a little bit about what the gym can do to help address those issues.
Make sure to examine any marketing or advertising efforts on a regular -- perhaps weekly -- basis, though.
This way, you can quickly change it around if you need to.