First rule: There are no rules, only best-known methods
There is a feeling among a certain group of people that a given set of hard and fast rules apply for an online marketing business. This is a misleading notion. In fact, the same rules apply in this case as any other marketing effort. Every activity online has to be focused towards your own specific objectives. The entire online marketing business effort should go to promote your business - by means best suited to you. The first rule therefore is to follow your instincts, learn the best known methods, and then chart your own course. There are no rules.
Second rule: Create value
With all the jargon floating around the internet we tend to forget that your product or service will sell only if it has value. It is important that you ensure quality. Whatever you offer, it must deliver clear value to the end customer. It is possible that your product or service may produce quick results even if there is no perceived value. But this will only last for a short while. Remember that long term success of your online marketing business depends on you providing long-term value.
Third rule: Be innovative and creative
Online marketing business requires the same creativity and innovation as any traditional business. Your creativity will not only enhance the product value but also propel your business to higher productivity plane. It is your personality which gets transferred to your business - it is a viral phenomenon.
Fourth rule: Don't be awed by online marketing gurus, but learn from them
All kinds of gurus and experts have cropped up on the internet providing inside secrets - secrets which can make you wealthy overnight and solve all of your financial problems. Such claims simply cannot be taken seriously. Verify the fact behind the claims and make sure that the time and money you invest is wisely spent. Remember, it is your responsibility to act wisely.
These four golden rules, if observed consistently, will help ensure success of your online marketing business.