You type in a brand name and that company pops up as the top search result.
Then you notice that the ad block to the side of the search result advertises the same product.
You click over to that site, find a great price, and within minutes you have ordered the product.
Without realizing it, you have taken advantage of a great implementation of SEO - Search Engine Optimization combined with the principle of multiple impressions.
Multiple impressions is well known in the marketing world.
According to extensive research over many years, few people buy a product the first time they hear of it.
It usually takes up to ten impressions, or reminders, to get a consumer to shell out his money for a product.
This is why major companies spend big bucks on TV airing the same ad over and over.
It may be annoying, but it gets results.
Most people with any knowledge of the Internet understand that Search Engine Optimization is an important component of a successful website.
SEO allows your site to show up high in Google, Bing, Yahoo!, or any of the popular search engines.
Once your site is there, you need one more tug to pull in your visitors.
You don't have the luxury of airing an ad ten times.
You have to create multiple impressions for your website the very first time they search what you have to offer.
This is why it is valuable to create a media campaign that combines great SEO with an ad campaign like AdSense.
How can you implement an SEO campaign to create multiple impressions of your product? 1.
) Create your main website, then a couple more that refer to the same product.
Many reputable companies build a main website where they describe and market their product, then another where people click over to buy it.
This gives your product the appearance of being widely known.
) When you create your website or websites, keep careful track of the words you use in the meta information.
Then when you make your ad campaign, be sure to list these as the target words of your campaign.
This way they will show on any page that mentions your product.
) Create a Facebook fan page and a Twitter feed about your product.
Twitter is especially useful for this, because it treats every tweet as a separate page.
Twitter results not only push you up in search engines, they are very efficient at bringing people to your page.