It is the process of writing articles about your chosen niche and submitting them to article submission sites to obtain quality inbound links for your website.
As you know, more inbound links will make your website more useful to the eyes of search engines that can result to increased traffic and higher page ranking.
Register on major publishing sites.
In the process of doing so, don't skip the part where you have to learn their terms of service and rules for posting.
These can help you write articles that conform to the rules set by these publishing sites so they will be accepted the first time you submit them.
Hone your writing skills.
Before you sink your teeth into article marketing, make sure that you have the ability to produce quality articles that can effectively communicate your expertise on your chosen field.
Continuously improve your writing skills through constant practice and reading ebooks or articles on such topic.
Consider your target market.
Keep you potential readers in mind when writing your articles.
Make sure that all the information you present are what they are really looking for.
Adjust your writing style and your choice of words and stick with the ones that match the level of comprehension of your readers.
Learn how to write powerful resource box.
This is the most powerful tool that you can use to convert readers to potential clients.
Your resource box should be compelling, enticing, and attention-grabbing.
It would help if you can offer incentives or freebies to better enhance the chances of your website being visited.