You have to keep putting your product and company names in front of customers or they're likely to move on to a different brand.
But at the same time, you've got a relatively small advertising budget, which greatly limits your marketing options.
Newspaper ads, radio spots, and billboards are probably out, so you should consider purchasing promotional business gifts instead.
Most promotional business and corporate gifts consist of pens, key chains, mugs, lanyards, maybe a mouse pad, but most definitely the memo pad.
The pen may actually get used, but the rest of it? There's a good chance it will end up in the recycling bin, as will your company name and advertising dollars.
With only one chance to make a first impression, why not think out of the box when it comes to promotional and custom corporate gifts? Let's think food, or better yet, delicious, mouth-watering chocolate.
Chocolate can be molded to fit just about any desired shape or size.
Similar to the other promotional gift ideas mentioned above, chocolate can easily be personalized with your company's name and logo.
Custom chocolates generally cost much less than other corporate gifts as well and are available at significant discounts through online distributors.
Since you don't have to purchase huge quantities in order to qualify for the savings, it's extremely easy to find what you're looking for at affordable prices.
And of course, just about everyone loves chocolate, especially if you consider a premium custom chocolate that is 100% Belgian or one high in cocoa.
Ordering imprinted promotional products is extremely easy.
All you have to do is browse through a company catalog of available items, select a general design that you like, and detail your personalization needs.
Best of all, not only can the chocolate be customized, but the wrapper can be personalized as well.
Want your company logo to appear on a chocolate bar, coin, chocolate golf ball? Submit your artwork to the distributor either in an electronic file or through the regular mail.
Once you've found an online distributor that can supply you with exactly what you want, you'll then be able to use your promotional business gifts in a number of ways.
For example, you can hand them out to current and potential customers just as a token of appreciation.
Your current customers will feel valued; while potential customers will remember the extra effort you put forth and will likely think of you the next time they need to place an order.
Another way to use promotional business gifts is to offer them as a small premium attached to regular orders.
For example, if you sell t-shirts, you can run a special promotion wherein you toss in a bar, box, or chocolate gift basket with every purchase.
You'd be surprised at how simple promotional business gifts can induce customers to act, especially for food! You can also use promotional business gifts internally as rewards for the best performers on your staff.
Obviously not many employees would bother to go all out just for the chance of winning a personalized chocolate bar at the end of the month, so you'll probably want to purchase some high-end promotional business gifts for this purpose.
This would include such items as jackets, laptop bags, briefcases, and leather portfolios.
Overall, promotional corporate gifts are an excellent way to advertise your company or products when you have a limited budget to work with.
Regardless of the specific kind of promotional business gifts you're looking for, chances are you'll be able to find a supplier who can get you the products you want at a price you can afford.