When sales are in a slump, one of the best ways to draw in new customers is with a sales letter.
In many cases, companies have attempted to use sales letters to garner business, and have failed miserably, leaving them apprehensive about relying on this tactic to drive sales.
The problem is not with the strategy of letter marketing, but with their letter itself.
One of the best ways to determine if your sales letters have what it takes to earn your business money is to compare to marketing letters that you have found appealing.
Read them thoroughly and ask yourself what made you want to act on the information there.
Then, try to incorporate some of the same marketing principles into your own sales letters.
While this might sound like it is "copying" someone else's sales technique, if you read several successful sales letters, you will quickly see that they all use a similar formula.
Make sure that you are on the right level with your potential customers, speaking to their needs and instructing them on how you want them to react to the information you have given them in your letter.
One of the most common problems with sales letters is not creating a sense of urgency in the reader, which can prevent them from taking immediate action and eventually forgetting that they were ever interested in your product.
This problem can easily be remedied by laying out the steps that you want them to take, and giving them a deadline within to respond to your letter.
Once you have perfected your sales letter, you will quickly see that increasing sales is possible at any time of the year, even when your competitors are struggling to stay afloat.
Well-written sales letters can be one of the driving forces behind the success of any business, drawing in customers and generating sales without any extra work.
All it takes is a little time and care in crafting the perfect draft and the results will speak for themselves.