In recent weeks with the terrible weather conditions, many people have simply not been able to get from their homes to the shops.
Internet shopping has really come into its own this year with people realising the benefits of shopping for gifts on line and letting the postman do the hard work.
The way people shop is changing with browsing online also being an important part of the buying process.
Rather than spending hours in the shops, people prefer to do their research online and then simply buy what they want from the high street.
With the online marketplace growing, the physical location of a business is not so important.
A business based in a rural location has as much chance on the internet as a London business.
As a result of this more web design agencies are popping up all over the place and outside of London there are thriving digital scenes evolving.
For example Web design Hampshire is becoming more widespread with local businesses being able to find excellent local agencies.
SEO Hampshire is also being offered to local businesses.
This means that local businesses websites can also be optimised to rank well in the search engines as well as being great to look at and optimised for the best possible user experience, allowing them to compete with bigger brands.
Another reason for the growth of rural SEO and Web design agencies is because of the growth of small start-up businesses.
With the recession in the UK many senior members of large agencies were either made redundant or realised that the traditional large agency model doesn't always work.
Businesses simply couldn't afford these large agency fees and chose instead to use smaller, local bespoke agencies who could give them more time and honest advice.
For example Hampshire web design agencies who could give their clients time and energy and were on top of the latest marketing trends and fairly priced found they did very well and many new companies started popping up.
London office rates and the rat race lifestyle drove many marketing professionals to set up their own businesses that serve the local area, and are now doing very well and helping local marketing communities flourish.