In England and whole Britain, the name represents classical diamond check pattern and lion logo. That is Pringle of Scotland, which is an advanced knitting brand has a long history. Pringle of Scotland represents females elegance, males gentry, brand is in low profile while with gorgeous, whats more, this brand hold the permit of supply to royal family which award by Queen Elizabeth the Second and queen mother. A traditional brand which has go through hundred years has an important influence in world; on the base of inherit brand tradition and luxury, it is strive to emerge the period feel and vigor.
In 1815, Pringle of Scotland was born at Scotland knitting industry autochthonous. When the textile technology made people wear knitting products on body, Pringle of Scotland became the earliest knitting cloth factory in England. For two hundred years, the innovation of design of Pringle had a deep influence to peoples wearing trend. From 1970s, Pringle began to produce cashmere products. Soon after, they created the most representative diamond check pattern of brand through montage idea, which was loved by Windsor Duke and fashion group. Pringle of Scotland also created double-deck wool cardigan worn by golf sorters and became classical sign of England style.
Of course, it is not enough for follow traditional design only. 21 century is a time for Pringle of Scotland to open brand new chapter. Since from 2000 Pringle of Scotland was purchased by SC Fang& Sons Company, the brand is board on international fashion stage. 5 years after, under the lead of English designer Clare Waight Keller, Pringle of Scotland was injected with fresh blood. On development strategy, brand start to insisting on innovation and foresight thinking to ensure the products will carter to the trend on the base of traditional characteristic.
As creative director Christopher Bailey made Burberry take on a new look, Clare also create a new value for the brand of Pringle through cooperation in various areas. In 2010, this brand join hands with The Archive program with centre Saint Martin college, aiming to let young fashion designers and brands old staff review the history of Pringle of Scotland and knitting trend.
Pringle of Scotland has a deep attainment in knitting design and technology, the brand is also in high-end. Unlike other British old fashion brand, it continues to explore the possibility of mutually reinforcing traditional and trendy. However, the brand's core strategy is always to adhere to innovation, in order to again and again with a new face to wake up people's memories.